Dogwoof Films

Overview

Following Snoop Dogg as he journeys to Jamaica to record an album with Diplo. While there, Snoop finds himself embraced by the Jamaican people, is positively impacted by Rastafarian culture, and becomes reincarnated as Snoop Lion.

Synopsis

“They want me to rap, but I don’t wanna rap. I’ve been on the top ever since I’ve been in. I got rap songs that will never die. What else can I do in the rap world?” Thus Calvin Broadus, Jr. the artist formerly known as Snoop Dogg is rechristened Berhane (‘The Light’) and adopts the majestic new music-world moniker ‘Snoop Lion.’ In this close-up documentary, out in the UK on 22 March, by VICE Films’ global editor and director Andy Capper, we follow Snoop on his month-long pilgrimage to Jamaica as he embarks on a “journey of reincarnation of self” that is equal parts career reinvention and spiritual reawakening.

Intending to leave his rap career behind him; Snoop partners with wunderkind producer Diplo to make a reggae record titled Reincarnated. As the elders of the Niyabinghi community share with him the importance of peace, oneness with nature and brotherhood, these experiences are manifested in the recording studio. Delving into the legacy of Rastafari music culture, Snoop visits Trench Town, the birthplace of reggae and one-time stomping grounds of luminaries Peter Tosh, Bob Marley and the still living Bunny Wailer. Reliving his own genesis as a young rapper in Long Beach, California while touring Trench Town’s lively streets, Snoop connects to the community in a profound way. And when Snoop meets (and smokes) with Wailer in his home in the hills above Kingston, the living reggae legend dubs him “a lion!”

This is an extraordinary look at Snoop in transition - trading violence for peace, replacing ‘Murder Was The Case’ with ‘No Guns Allowed’ - Reincarnated shows the Dogg becoming the Lion he feels he was destined to be.

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All posts about this release from the dogwoof blog

Reincarnated is now in cinemas

March 22nd, 2013

Find out more about our 'Doggwoof' release

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Reincarnated Trailer + Q&A event

March 6th, 2013

Watch the trailer for the Snoop Dogg documentary and book your tickets...

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Dogwoof partner with Vice Films and Snoopadelic films to release Reincarnated

January 30th, 2013

Snoop Dogg embarks on a journey of reincarnation of self, becoming Snoop Lion

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