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Jay-Z takes on The Artist is Present

July 11th, 2013

Yesterday popular musician Jay-Z took inspiration from Marina Abramovic's MOMA performance piece The Artist is Present as he rapped face-to-face with visitors at the Pace Gallery in New York one by one. And who should turn up to get a spot opposite Jay-Z but Marina herself, and you can see their meeting as captured on Vine below. Who knows, maybe next year we will see a documentary on Jay-Z's career as a performance artist to sit alongside The Artist is Present on DVD shelves..


Seductive, fearless, and outrageous, Marina Abramović has been redefining what art is for nearly 40 years. Using her own body as a vehicle, pushing herself beyond her limits – and at times risking her life in the process – she creates performances that challenge, shock, and move us. MARINA ABRAMOVIĆ THE ARTIST IS PRESENT follows the artist as she prepares for what may be the most important moment of her life: a major new retrospective of her work, taking place at The Museum of Modern Art. To be given a retrospective at one of the world’s premier museums is the most exhilarating sort of milestone. For Marina, it is far more: it is the chance to finally silence the question she has been hearing over and over again for four decades: “But why is this art?”

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