What is a big corporation capable of doing in order to protect its brand? Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally.

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BigBoysGoneBANANAS!*

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UK consumers want more #fairtrade ! "Tesco and Asda told to sell more Fairtrade bananas" thegrocer.co.uk/fmcg/fresh/fru… #bananas 1416227256 · reply · retweet · favorite

RT @wgfilm: Director Fredrik Gertten has been nominated for a Green Ribbon Political Award for his past works and BIKES vs CARS! ciwem.org/competition-an… 1415883239 · reply · retweet · favorite

Good Move, #CityGross "Bananas at City Gross stores now exclusively Organic" freshplaza.com/article/130855… #fairtrade #organic #bananas #sweden 1415875113 · reply · retweet · favorite

BIG BOYS GONE BANANAS!* Screening in Mexico: swedenabroad.com/es-ES/Embassie… 1415364530 · reply · retweet · favorite

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Reviews

  • "Gripping – at times positively Orwellian" 4The Guardian
  • "A story that needs to be told over and over again to remind us that we still have a voice, no matter how small." – Candid Magazine
  • "Compelling and often shocking. " 3Time Out London
  • "A compelling case study in the perils of taking on Goliath, and a timely parable about modern media and corporate “reputation anxiety”." 3Total Film
  • "A punchy examination of an oppressive corporate machinery in full swing." 3Empire Magazine
  • "One of the most politically-candid documentaries ever to counter-attack the hegemonic tyranny of the masses. " 3CineVue
  • "Corporate PR has seldom looked so sinister, or daft." 3The Telegraph